Los Angeles Event: 2012 Powertec Model & Fitness World Finale


Model & Fitness World Finale

We are pleased to announce that we will be the Title Sponsor of the first annual Model and Fitness (M&F) World Finale pageant on September 14-15, 2012. Part 1 of this grand event will be held at the rooftop pool at Drai's Lounge, part of the world-renowned W Hotel in Hollywood. 

This two-day World Finale event is the capstone to this year’s Model & Fitness regional competitions in Remini, Italy; Monte Carlo, Monaco; and Milan, Italy. M&F federation is an elite competition circuit and natural fitness federation within the Fitness Industry. Dr. Marco Zanetti, founder of M&F, has extensive experience and network in the fitness world, producing national and continental fitness and bodybuilding competitions for the last 7 years. Known for providing the world’s fitness models and competitors a high level of pageantry in the world’s most exotic and prestigious locations, M&F strives to attract the world’s best -looking fit models in a competition format, as Miss Universe is to the Beauty world, with high caliber categories that are of interest to those in the general public attracted to the physical ideal.

Powertec Spokesperson and M&F USA President Natalie Minh says, “Powertec Fitness, the industry leader in Plate Loaded Home Gyms, is pleased to partner with the Model & Fitness organization, bringing together healthy, commercial looking talents in a competition environment coupled with a retreat-styled fitness weekend in Hollywood, CA. No other model competition circuit in the world brings the production value, locations, talent, scouts, and industry decision makers into one venue how M&F events aspires to.

As a commercial client regularly seeking top fitness and swimsuit models for hire, we understand the value in supporting such events: they are casting calls and market makers rolled into one. We hope to lead and inspire other corporations to join us in this goal of linking the pageant competitors to paying jobs.”


The two-day competition and three-day weekend will be hosted at the following venues:

  • Friday, September 14th: Preliminaries will be held at the 5-star The London West Hollywood in their English Gardens with catering and drinks by critically acclaimed TV celebrity chef, Gordon Ramsay.
  • Saturday, September 15th: World Finale at Drai’s Hollywood with the rooftop poolside runway surrounded by cabanas, palm trees, and Hollywood paparazzi and glitterati on the red carpet. The special access event features catering and drinks, acrobatic performers, Elisabetta Rogiani couture runway show, VIP room, and access to the Drai’s afterparty (also known as one of the toughest club lounge doors in Hollywood).
  • Sunday, September 16th:Exclusive Hollywood Pool Party for Event winners and special guests at The London West Hollywood rooftop.

The model pageant will have three main categories open to competitors: Bikini Model, Fashion Model (male/female), and Fitness Model (male/female) with each category being judged by each industry’s casting agents, photographers, and celebrity talents. Multi-tiered tickets for both competitors and attendees can be purchased at http://modelandfitness.com. Limited Room block for all guests are available at the London West Hollywood.


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